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Abstract There has been an increase in entrepreneurial activity within the weather, water, and climate (WWC) community over the past decade, with the potential for much more as artificial intelligence/machine learning techniques continue to develop and as new opportunities arise across the weather, climate, and ocean service enterprises. Despite indications of recent growth, this study reports on key challenges that are limiting the community’s ability to achieve the full potential of commercialization of new WWC products and services. Most of these challenges are related to the preparation of those in the WWC community for jobs in the private sector in general and entrepreneurial activities in particular. These results extend and build upon the work of others who have reported on shortcomings in the preparation of students for positions in the private sector, with this study showing that deficits in preparation and awareness of available resources affect potential entrepreneurs well into their career—most researchers are unaware of the resources available to them. Based on a synthesis of input from successful WWC entrepreneurs, many of the challenges could be greatly reduced by relatively minor adjustments to curriculums at universities and through new programs that could be offered by scientific and professional societies to help potential entrepreneurs better take advantage of existing resources as they spin up a new business.